Consider using membership management software, also known as an associate management system, for your nonprofit organization. The purpose of membership management software is to facilitate communication between you and your members and to collect and share data for targeted membership group marketing. Your members can communicate with your nonprofit by using powerful membership management software.
Consider membership management software to be a database where you can keep all the data you have gathered about people who have ever been members of your organization. Donor management software functions similarly to membership management software, and you may combine the two to make sure your data is seamlessly transferred.
How Should Membership Management Software Be Set Up?
You can build a pyramid database structure in which members are grouped according to their membership status using membership management software. According to how actively they want to join and assist your nonprofit, memberships are typically divided into tiers like bronze level, silver level, gold level, or platinum level. Typically, the higher the degree of a membership or donation to your organization, the higher the membership price.
More benefits for the member often come with higher membership levels. For example, a platinum member might get VIP invitations to fundraising events, while a bronze-level member might get access to private emails and communications. Your membership management software’s tiered grouping will help you deliver mass mailings, newsletters, requests for donations, and invitations to events to the right members.
Additionally, this database enables you to compile historical data in order to forecast projects for the future depending on the funds you anticipate raising from your members. Additionally, your software will enable you to evaluate statistics, such as the geographic distribution of your members, the proportion of members who renew yearly compared to those who don’t, and other details your nonprofit deems significant.
To enable interested parties to manage their membership accounts online and automatically feed information into the databases you have developed, the majority of membership management software packages allow you to interface your system with your nonprofit’s website.
The Pros of Membership Management Software
An organization can reap essentially endless advantages! Almost immediately, membership management software will assist in streamlining administrative activities related to membership management. With an integrated system, members can manage their own accounts without interacting with your organization’s staff or volunteers. Interested persons need only log in to the website of your organization, complete the online forms, pay the membership cost, and start making use of the benefits of membership right away. After that, the data from the forms sync with your database. This is a huge advantage for anyone who has ever had to spend hours manually inputting data into a spreadsheet!
Additionally, membership management software aids in maintaining a list of all your supporters and enables you to predict future success based on analysis of historical data. Because individuals typically feel good about helping an organization they believe in, members will frequently continue to donate to your cause for a number of years. Membership management software offers perks and benefits to members as well as to staff members who are in charge of managing memberships by giving them the ability to send mass emails and communications, provide self-service event ticketing, and set up an automated system where members can manage their own accounts. Additionally, this program may automatically remind users to renew their subscriptions, relieving your staff of that load.